Data-driven UX Design Studio

We build better experiences, faster

Upto 57% increase in sales
Upto 400% conversion
$114 ROI for every $1

Let us help you deliver a better user experience to your end users.

Book free session

Brand Impetus is data-driven Agile UX Design Studio with an adaptive approach to problem solving.

Our services

We've got it all covered

Research

Data-driven insights to bring out the voice of the users while also aligning with your business goals.

Design

We strive to make designs that are logical, intuitive, and visually appealing to all humans

Build

Turn your ideas into design & designs into practical digital products such as apps & websites

What's our USP?

Our Unique 6 Step UX Design Process helps you listen to user data, analyze it and build human centric products in the least time.

View Full Process →

Our work

See how we’ve delivered for our clients.

Project UI/UX Design Studio in India
Functional Design with increased usability
45 Day Blazing Fast Delivery
3X Reduction in tech costs

Hyperlocal Social Media

User Experience Design
📍 Indore, India

The principal purpose of re-designing the app was to understand the user pain points and to solve for issues such as login/registration abandonment, low engagement rate, and low customer loyalty.

Law Firm Project UI/UX Design Studio in India
400% decrease in bounce rate
3X Reduction in tech costs
98.6 Google PSI Score

IP Law Firm in India

User Experience Design
📍 Kolkata, India

The principal purpose of designing this website was to provide an omni-channel approach to the clients. To make the services provided by the firm easily accessible in a convenient, efficient, & transparent manner to the clients.

Kids Eyewear Brand UI/UX Design Studio in India
4X faster delivery
3X Reduction in tech costs
Functional Design increased usability

Eye Patches for Kids

User Experience Design
📍Melbourne, Australia

Re-designing the website according the new brand guidelines provided in order to provide a seem-less experience to the clients. To highlight the signature products, increase conversions & decrease cart abandonment.

Fintech Brand UI/UX Design Studio in India
Functional Design increased usability
3X Faster Delivery
3X Reduction in tech & design costs

Upcoming Fintech App

User Experience Design
📍 Mumbai, India

The goal was to design a flawless, clean, modern website to provide an omni-channel approach to the clients. To make the services provided by the company easily available & accessible in a convenient manner.

User Experience Design & App Development

Biswajit Sarkar Law Firm

The principal purpose of designing this website was to provide an omni-channel approach to the clients. To make the services provided by the firm easily accessible in a convenient, efficient, & transparent manner to the clients.
User Experience Design & App Development

Pointo EV App

Pointo is a E-Ride booking app based in India. The challenge was to understand the uncertain & volatile short mobility market and its unique complexities, simplifying user's digital experience being a major one.
User Experience Design

Della Leaders Club

The principal purpose of designing this website was to provide an omni-channel approach to the clients. To make the services provided by the firm easily accessible in a convenient, efficient, & transparent manner to the clients.

“Sumit and his team at Brand Impetus have great attention to detail, their design process, research and execution is impeccable. Always a pleasure collaborating with them.”

Anish Avachat,
Co-founder, Addwitt

“Brand Impetus has always been there for us when we needed them. Sumit's ability to understand the brief, and respect project deadlines is why we keep coming back to him often.”

Rohan Mukherjee,
Co-founder, Byooooob

Our process

Proprietary process that makes your users stick

Step 01

Understand

Understanding how the product aligns with the mission & goals of the company while solving customer problems

Step 02

Research

Conducting in-depth User Research to validate assumptions. Activities like User Interviews, Focus Groups & Surveys

Step 03

Analyze

Analyzing data collected. Activities like User Personas & Journey Mapping to understand motivations & pain points

Step 04

Structure

Working on the Information Architecture(IA), Sketches, Wireframes, Copywriting & Initial prototyping.

Step 05

Design

Building a Hi-Fidelity working Prototype. This step consists of Visual Design, Iconography, Animations etc

Step 06

Launch

Working with the Tech team to provide them with a UI Development Kit and to achieve KPIs like PSI Scores, SEO etc

FAQs

Got queries?
We're here to help you

What services do you offer?
How much does a project cost?
What are the tools you use for UX design?
So how do I get started?

Blogs

Know more about UX with these amazing blogs

3 Tactics for better designer-developer collaboration

By Nick Babich

Posted on 27th June

The Top UI/UX Trends Prediction For 2022

By Ami Deep Moradia

Posted on 25th February

10 reasons your company will love Webflow

By Webflow

Posted on 23rd Jan 2022

4N, Hiland Woods, Action Area IIC,
New Town, Kolkata WB IN 700157