The principal purpose of re-designing the app was to understand the user pain points and to solve for issues such as login/registration abandonment, low engagement rate, and low customer loyalty.
The principal purpose of designing this website was to provide an omni-channel approach to the clients. To make the services provided by the firm easily accessible in a convenient, efficient, & transparent manner to the clients.
Re-designing the website according the new brand guidelines provided in order to provide a seem-less experience to the clients. To highlight the signature products, increase conversions & decrease cart abandonment.
The goal was to design a flawless, clean, modern website to provide an omni-channel approach to the clients. To make the services provided by the company easily available & accessible in a convenient manner.
The principal purpose of designing this website was to provide an omni-channel approach to the clients. To make the services provided by the firm easily accessible in a convenient, efficient, & transparent manner to the clients.
Pointo is a E-Ride booking app based in India. The challenge was to understand the uncertain & volatile short mobility market and its unique complexities, simplifying user's digital experience being a major one.
The principal purpose of designing this website was to provide an omni-channel approach to the clients. To make the services provided by the firm easily accessible in a convenient, efficient, & transparent manner to the clients.
“Sumit and his team at Brand Impetus have great attention to detail, their design process, research and execution is impeccable. Always a pleasure collaborating with them.”
Anish Avachat, Co-founder, Addwitt
“Brand Impetus has always been there for us when we needed them. Sumit's ability to understand the brief, and respect project deadlines is why we keep coming back to him often.”
Rohan Mukherjee, Co-founder, Byooooob
Our process
Proprietary process that makes your users stick
Step 01
Understand
Understanding how the product aligns with the mission & goals of the company while solving customer problems
Step 02
Research
Conducting in-depth User Research to validate assumptions. Activities like User Interviews, Focus Groups & Surveys
Step 03
Analyze
Analyzing data collected. Activities like User Personas & Journey Mapping to understand motivations & pain points
Step 04
Structure
Working on the Information Architecture(IA), Sketches, Wireframes, Copywriting & Initial prototyping.
Step 05
Design
Building a Hi-Fidelity working Prototype. This step consists of Visual Design, Iconography, Animations etc
Step 06
Launch
Working with the Tech team to provide them with a UI Development Kit and to achieve KPIs like PSI Scores, SEO etc
