Project 01/01
Fashion/Lifestyle
Community
Jobs
The purpose of this study is to understand the major pain points users experience in using our app and how these contribute to issues such as login/registration abandonment, low engagement rate, and low customer loyalty.
We will be using generative research techniques to better understand the user’s experience of our brand and the challenges and needs they face in achieving their goals.
Understand how users currently go about consuming & posting content on our app. Understand what makes the users stick to or abandon the app Understand what actions customers take when they consider buying a new product.
Learn about competitor apps customers are using to consume content, shop & look for jobs. Evaluate pain points customers are experiencing in using our app
What do we want the app to be
1. Community like Facebook
2. Snack-able like Instagram
3. Messaging Experience like Whatsapp
4. Discover Homegrown Brands like Whatshot or LBB
5. Shop from Homegrown Brands like Meesho
6. Find jobs on platform like Indeed, Kormo
7. Business Page Listing like Google My Business, Facebook
To pursue the design process, we research a lot of similar brands and apps on the internet, to get an idea what the existing urers are actually looking for.
So, for that we creted a Mooboard to get an overall idea, about what we want the app to look and feel like.
1. All in one format of the app(Ease of access, One stop shop)
2. Sharing their experiences to the community
3. Pride using an Indian app 4. Discounts & Offers
1. Technical glitches
2. Unsatisfactory User Experience
Major age
groups are
18-24 & 25-34
Top Locations
are Top Tier 1 &
Top Tier 2 Cities
1. Students
2. Content Creators
3. Housewives
4. Business Owners
5. Employers
To complete the project, we tried to get some surveys from users about their current experience. Their characteristics and the main insights we got are based on the survey results.
21
Single
High School
Indore
College Student
Davv
INR 50,000/month
Home, college
commute
Mobile
Use a platform to discover new products, connect with like-minded people around.
Also, explore internship or job opportunities.
- Loves to meet new people
- Loves to discover Home Grown Brands
- Wants to Support Local Businesses
- Hates unnecessary Ads
- Hates Fake Profiles & Spam
38
Married
High School
Kolkata
College Student
Davv
INR 65,000/month
Home
Mobile
Use a platform to discover & buy good quality products at cheaper price, and consume & share entertaining content.
- Loves to buy quality products
- Loves to Bargain for better price
- Wants to Spend quality time on App
- Hates to complex tasks
- Hates Fake Products
36
Single
Graduate
Delhi
Business Owner
Delhi University
INR 1,20,000/month
Home, Office
Commute
Mobile
Use a platform to promote my products, connect with like-minded people, fans & prospects around. Also, explore products from other vendors & hire people.
- Loves to promote products
- Values time & money
- Wants to Connect with prospects
- Hates lengthy tasks on app
- Hates Fake Profiles & spam
User flow reflects the user's progress from the launch of the application to the discovery of all functionalities in the app and doing some actions.
Low Fidelity Wireframes help us understand the App initial design to proceed further with the design project. It helps us visualize the concept of he App UI without using a super high end Mock-up version of it.
At the end, it helps us utilize the time and get the project done with in a specific time period.
After finalizing the Low Fi designs we proceed further to design the High Fidelity Versions of it.
Help us visualize the UI, even before developing the App itself.
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What we achieved from this project?
We designed a new seamless experience that accommodated the traits of both the applications without any abrupt shift in their usage patterns
300K customers served
100K+ Downloads
35K+ Jobs Posted
3.5M+ messages Sent
1M+ total visitors
It carries an average rating of 4.5